In the ever-evolving landscape of digital marketing, capturing and retaining audience attention is a constant challenge. Google Display Remarketing emerges as a potent solution, allowing businesses to reconnect with users who have previously interacted with their website.

Humans are naturally drawn to visuals, and this is where Google Display Remarketing shines. Visual ads, strategically aligned with a user’s past interactions, create a personalized experience that reinforces brand identity and leaves a lasting impression.

The strength of Google Display Remarketing lies in its ability to precisely target specific audiences. Through meticulous audience segmentation based on behavior, demographics, and interests, advertisers can ensure their ads reach the right people at the right time.

Consistent exposure breeds trust. By repeatedly showcasing your brand through remarketing, you not only build familiarity but also establish trust. This trust becomes a pivotal factor when users are making purchasing decisions.


Tips on how to Re-Market

Forget generic segments; get into the minds of your users. Spy on their behavior, demographics, and interests. The better you understand them, the more personalized and irresistible your remarketing campaigns can be. It’s like offering a tailored suit instead of one-size-fits-all.

Don’t just create ads; design showstoppers! Your visuals should be the VIPs of the internet. Use stunning images or videos that don’t just say, “Look at me!” but scream, “Remember me!” Think of it as creating the Beyoncé of ads – captivating and unforgettable.

Being mysterious is cool; being a stalker, not so much. Control how often your ads pop up in a user’s online life. Set frequency caps to be that intriguing character who leaves a lingering presence without becoming the annoying ex who won’t stop calling.

Dynamic remarketing is like writing a love letter, but with products. Show users what they’ve been eyeing on your site. It’s the online version of saying, “I noticed you liked these shoes. Fancy giving them a second chance?”

Your landing page is where the magic happens. Think of it as the stage for a grand performance. Optimize it for conversions – clear cues, dazzling highlights, and a compelling narrative. Ensure that users don’t just visit; they take center stage and perform the desired action.

Treat your budget like a DJ at a party. Keep an eye on the vibe – what’s working, what’s not. Adjust the beats (budget) to keep the dance floor (campaign) alive. Pump up the volume for the crowd-pleasers and consider pulling the plug on the tracks that no one’s grooving to.

Why choose ImpressionCare?

It says it in the name! We take pride in the impression of your business.

We have shown so many ads, that every internet user in New Zealand has seen our ads at approximately 3 times.

We’ve shown over 6 million ads, generated over a million website visits, and managed over 1.2million worth of our clients trusted adspend investment.

Reach out to us today to partner with New Zealands leading Google ads specialist.