SMS marketing utilizes text messages as a means of communication between businesses and their customers- We all know how many people hang off their phones
SMS marketing is valued for its immediacy and high open rates, as people tend to check their text messages promptly. It’s crucial for businesses to obtain consent from individuals before sending messages, ensuring compliance with privacy regulations. Additionally, crafting concise and engaging content is key, given the character limit in SMS messages. The goal is to provide value to the recipients while promoting the brand or products effectively.
We often collect phone numbers for our clients through call tracking. These compiled databases serve as a perfect medium for maintaining communication and relevance with the existing customers who know and engage with your brand already.
For franchise or multi location businesses, we can take this one step further and segregate audiences into location pools.
An example might be a business with 8x locations – we might have a batch of numbers that connected with the Wellington branch. Instead of just sending out a generic nationwide text message to everyone in the country, we can make it specific to Timaru and the location that person had previously shopped at.
Implement SEO best practices to ensure your content is discoverable. Conduct keyword research to understand what your audience is searching for, and incorporate relevant keywords naturally in your content. Pay attention to on-page SEO elements such as meta titles, meta descriptions, and headers to enhance search engine visibility.
Need help with implementing this tip?
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