SMS marketing

SMS marketing utilizes text messages as a means of communication between businesses and their customers- We all know how many people hang off their phones

SMS marketing is valued for its immediacy and high open rates, as people tend to check their text messages promptly. It’s crucial for businesses to obtain consent from individuals before sending messages, ensuring compliance with privacy regulations. Additionally, crafting concise and engaging content is key, given the character limit in SMS messages. The goal is to provide value to the recipients while promoting the brand or products effectively.

We often collect phone numbers for our clients through call tracking. These compiled databases serve as a perfect medium for maintaining communication and relevance with the existing customers who know and engage with your brand already.

For franchise or multi location businesses, we can take this one step further and segregate audiences into location pools.

An example might be a business with 8x locations – we might have a batch of numbers that connected with the Wellington branch. Instead of just sending out a generic nationwide text message to everyone in the country, we can make it specific to Timaru and the location that person had previously shopped at.

Here are six tips to ensure your SMS marketing messages are effective

  • Keep your messages brief and to the point. Aim for clarity and simplicity.
  • Focus on conveying the most important information in a concise manner.
  • Include a clear and compelling call-to-action in your message.
  • Use actionable language to prompt immediate responses from recipients.
  • Personalize messages whenever possible to create a connection with your audience.
  • Address recipients by their names and tailor content to their preferences.
  • Be mindful of the time zones of your target audience when scheduling SMS campaigns.
  • Send messages at times when recipients are more likely to engage, avoiding inconvenient hours.
  • Provide value to your customers in each message, whether through exclusive offers, promotions, or useful information.
  • Clearly communicate how recipients will benefit from taking action.
  • Ensure that recipients have explicitly opted in to receive your SMS messages.
  • Include a clear opt-out option, allowing recipients to easily unsubscribe from future communications.