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The Google Display Network is a group of millions of sites where advertisers can place their display ads. The difference between GDN and Search is “intent” – when people are searching for something, they’re actively interested in that product or service. But on the GDN, they’re checking their email, reading the local newspaper, or watching a video. Your ad has to be enticing enough to pull them away from what they were doing and visit your site. Of course, your ads are optimised, the targeted audience is researched and specific, and the offer is irresistible – right?
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Implement SEO best practices to ensure your content is discoverable. Conduct keyword research to understand what your audience is searching for, and incorporate relevant keywords naturally in your content. Pay attention to on-page SEO elements such as meta titles, meta descriptions, and headers to enhance search engine visibility.
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