Before diving into advertising campaigns, it’s imperative to grasp the nuances of your market. This understanding allows businesses to gauge the potential reach of their ads, aiding in the selection of relevant keywords that align with their target audience.
By analysing search market volume, businesses can allocate their advertising budget accordingly to the right areas. This insight is invaluable for setting realistic campaign expectations and predicting return on investment.
Additionally, awareness of search market volume facilitates strategic planning, helping businesses optimise their campaigns by identifying trends and timing efforts for periods of heightened interest. Ultimately, a nuanced comprehension of search market volume is crucial for advertisers to tailor their strategies, maximise reach, and achieve optimal results in the dynamic landscape of digital advertising.
Picking the right Tool for the job
Google offers a variety of tools and services that businesses can use to gather information about an industry or location before investing in ads.
Google Trends enables us to analyse search popularity over time, identifying keyword trends and regional interests.
Google Keyword Planner also helps us assist us in finding relevant keywords to bid on.
Throughout this process we also map out what we could expect a campaign would look like for your business. Every industry has different market costs, but for example If the average CPC for your industry is $2 per click, then a $1000 budget will get you approximately 500 clicks from potential customers.
For an in depth market breakdown of your industry on Google, contact us today for a quotation.
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